I've said this a zillion times before, and I'll say it again. This blog costs me a grand total of $14.95 a month to run. The other little apps like the live chat and occasional Zonkboard cost an annual fee which are far from bank breakers.
I do this mostly as an outlet, a way to propagate some of the more fascinating things being said out there and as therapy for me and anyone who wonders if things are really that nuts out there. Hoffmania tells them "Yeah. They are. So let's deal with it."
For that, $14.95 is much cheaper than therapy, so it's a price I'm glad to pay.
If someone wants to reach our readers (averaging 1500-2000 a day and has totaled 3.5 million so far), there's a link over there in the right column. But if they don't, I'm not going to go broke.
So when I see the A-list blogs worrying about advertising revenue, I wonder how the hell they're handling their affairs. I'm not talking about the Josh Marshalls and Markos Moulitsases who each have a full time staff to handle the enormous communities on their sites. But I mean the Blogspot/Typepad/garden variety sites (like this one) which I'm certain aren't being bilked for a huge monthly nut by their service.
I know as well that a lot of people get annoyed when I link to Al Giordano because he sees things through the eyes of an actual organizer and not as an armchair pundit (like Glenn Greenwald and uh...me [not that I'm in the same online bracket but I admit my armchairedness]), so he doesn't always align with the well-worked talking points we have. But the story he posted yesterday about blogs and advertisers struck a chord with me, and I highly recommend it.
I'm not as prolific as I was during the past four years because well, we won last November. I'm now trying to wean myself off all that anger I was feeling with all of you, and we've segued into trying to hold a mirror up to what's passing as discourse today.
With that switch in the (groan) paradigm, advertisers on the left are feeling two things right now. The economic pinch and the lack of windmills during this wait-and-see period of the Obama presidency. But because they're not throwing as much money our way, that doesn't mean we shouldn't give them space. I'd say this piece is costing me around 17 cents to post. So...
MoveOn.org. ACLU. Democracy for America. Michael Moore's new venture, whatever it may be. And I'll even throw in a few I see on these blogs. Claritin. Capital One.
There. Free shout outs because they support our side. Didn't cost me anything, and I'm not expecting any of them to buy ads here. We won't collapse either way.
Get your financial houses in order, now more than ever. The road's not going to get any less bumpy and we're gonna need each other at the end of it.
And when you need to raise some fast cash, tee shirts and bumper stickers are a great way to go.
Oh, look. I have to send TypePad another $14.95. Here comes another month of this crap, America. Thanks for reading it.